The hidden truth about website design

Hello business owner,

If your website isn't getting the results you want, I can help. How? By showing you how to create a business-focused website, one that gives you a competitive edge in your marketing.

Look: your website represents your business 24/7. Is it working for you or against you?

You've spent time and money on your business website. That time and money could pay dividends. It just takes knowing what to do next. Of course, that's easier said than done …

If you want to know the truth about your website's effectiveness as a business tool, if you can stand hearing the truth about exactly where it's failing your sales process, if you're more-interested in creating an effective business website than in creating a "design statement" … then this is for you, and you should keep reading.

And, if you just want someone to justify your mistakes, then this is not for you. Come back when you're ready to hear some home truths, and make some real changes.

Okay, we got rid of the people who aren't serious about making their business websites more effective. I can hear them clicking off by the hundreds. Click-click-click. I don't worry because they'll be back - poorer, but wiser and more-willing to listen. And, of the ones who don't come back, the sad fact is most will be out of business 120 days from now.

But, I'm glad that you're still here. Now, here's something to think about. Why is website design so often an obstacle to website effectiveness? Well, lots of reasons …

• most business owners don't know how to critically judge website design …
• with today's easy-to-use web publishing software, anyone with a computer and Internet access can call themselves a website designer …
• the few website designers with real training were educated as artists or programmers, not marketers or salespeople …
• the goal of most website designers is to create websites that show off their "creative talent," not make sales for your business or product or service …
• … and, most important … of the 27 elements that make one website more-effective than another, only two have to do with graphic design!

Okay, so … what if you had in your hands a comprehensive review of your website with specific recommendations for ranking higher in search engines, attracting more traffic, and converting more browsers into buyers? Well, that's the Effective Website Review™.

Unlike other solutions, the Effective Website Review is …

• not an ebook filled with useless generalities … this is specific to your website
• not a newsletter or e-course that parcels out tidbits of information like so many puzzle pieces … this is a comprehensive solution
• not a pitch for some other service … this is the service
• not a critique that just tells you what's wrong … this tells you how to fix it
• not a canned product … this is custom-written by me for your website

The Effective Website Review will spell out:

• How well your website performs its assigned business functions
• How to improve your website in four key areas
• Specific recommendations and prioritized action items

Almost as an aside, you'll learn lessons about website design for business:

• How to turn your website's navigation into search engine magnets
• Three words your home page should have (they're probably missing)
• The one link that should be on every page of your website
• The single most-important page of your website (no, it's not your home page)

In the course of my business, I regularly create similar website reviews for large corporate clients, at a cost well into four figures each. Non-disclosure agreements I have signed prevent me from discussing these clients except in the most uselessly roundabout terms, so I won't bother. Suffice it to say, though, that there are rewards beyond money. And a big one, for me, is helping small businesses grow. Helping your small business grow.

My services are not free. My corporate clients have paid me thousands of dollars for essentially this same service. If you're in business, my counsel could be worth thousands of dollars in revenue to you. Your investment is a small fraction of that: $300.

Click-click-click. There go the freebie-seekers, leaving this website. I'm surprised they hung around this long. Okay, $300 still seems like a chunk of change. But …

Look: You're already paying for your website …

• you've already paid for your domain name …
• you're already paying a website hosting fee …
• you've already paid - in time or money or both - for your website design
• your investment in the Effective Website Review simply helps you make sure that all the money you've already spent is working for you as hard as it can.

Look: The money is not the issue …

• you can easily waste $300 or more on books and classes that tell you a bunch of stuff that doesn't help you in your business …
• you can easily spend $300 or more on another website design, without getting remotely close to solving your website's real problems …
• you can easily squander $300 or more on Internet directory fees, priority search engine submissions, or offline advertising that will only direct traffic to a website that may be fundamentally ineffective …
• heck, you can easily blow $300 or more on a nice weekend getaway - and have a great time, to be sure, but if your website were more-effective at selling your product or service you might be able to afford more nice weekend getaways.

Look: Here's the bottom line … you may already be bleeding 5, 10, or 50 times that much money in lost sales because your website isn't turning visitors into customers.

If you won't "risk" $300 to stop the bleeding, then you probably won't "risk" making the changes I'll recommend, and therefore would not profit from my advice at any price.

Click-click-click. There go more people, leaving this website. Well, straight talk isn't for everyone. But, this is my little website, my little service on the side, and I'm not holding back. It wouldn't be fair to you if I did.

The interest list is forming now. Click here to reserve your spot on the interest list at no cost or obligation to you. You will be notified in the order your request was received, and given an opportunity to purchase a custom-written Effective Website Review.

Here are not one, but three money-back guarantees.

Guarantee #1: If I look at your website, and it is so good that I can't help you … then I will take my hat off to you for a job well-done and refund your money PLUS I'll pay you $10 out of my own pocket to partially reimburse you for your time.

Guarantee #2: If I look at your website, and it is something I don't deal with, then I will refund your money promptly and professionally. For example, the Effective Website Review is not available to adult content websites, MLM websites, affiliate websites, websites that promote or condone hate or violence, or websites that appear to be any of the above. That list is neither all-inclusive nor does it necessarily imply a negative judgement on my part. Hey, we're all trying to make a living. But, I have the same right as you do to make my living how I choose, serving a market that I choose.

Guarantee #3: If you implement the recommendations I make in the Effective Website Review for your website - I mean really give it your all plus time to work - and you don't see your traffic, sales, or conversion rate increasing, then I want you to ask for your money back. Just show me that you've diligently applied my recommendations, along with your web stats and P&L statement showing that I've let you down, and I will return your money. And, you have one full year to put my professional advice to work. Can't say fairer than that.

I'm offering no bonuses, by the way. Yes, I've seen those websites that pile on silly "free" bonuses. Well, in this case the bonus to acting now is the priceless bonus of time. A jump on turning your business website into a highly efficient sales and marketing machine. A pre-emptive leap ahead of your competition.

It is no accident that you are here now, reading this website. You sought this solution. You've already invested a considerable amount of time reading. You're welcome to print this page to re-read offline. But, honestly, what is going to happen over the next few days other than the loss of a few more days time? At some point, you must act. And that point might as well be now. Like compounded interest, the benefits will only accrue to you more for acting sooner. I urge you to reserve your spot on the interest list now.

Compassion compels me to add one last word about pricing. If it comes down to buying the Effective Website Review or buying food for your table or shoes for your kids, then I'm telling you - as a business person and as a parent of two small children - keep your money. E-mail me privately, and I'll send you a link to a little website with lots of information about small business marketing. It's no big deal - I wrote it, and you can find it easily on your own if you search for it. But, this one website is so jam-packed with good information - all totally free - that I'd want you to have the link even if you can't afford to pay me a dime.

Best regards,


www.Effective-Website-Review.com

P.S.: The Effective Website Review is a great value. In the scheme of things, the price is small. And, thanks to the money-back guarantees, the risk is nil. Please do not wait until it is too late for my recommendations to help your business. I have in the past accomplished things for clients that may have appeared to be miraculous, but I am no miracle worker. I have made my offer and stated my case as plainly as I can. The next step - and the subsequent steps to implement my recommendations - are up to you. Take that first step ... at no cost or obligation to you ... reserve your spot on the interest list now!

© 2004 Effective-Website-Review.com™    All rights reserved. Contents may not be reproduced    Copywriter: John Kuraoka